More than a moment. A movement.

Kindness in Motion didn’t begin with a business plan, a product, or even the idea of starting a movement.

In 2026, founder Chelsea Walsh set out as a co-driver on the world-famous Gumball 3000 rally, travelling from Miami to Mexico City alongside some of the world’s most remarkable cars and personalities. She expected an unforgettable automotive experience. What she didn’t expect was how profoundly the people she met along the way would change her perspective.

Throughout the rally, Chelsea connected with people from all walks of life. But it was the interactions with young girls and women that left the greatest impression.

Little girls would light up when they saw a woman stepping out of a supercar.

Women would approach her, ask questions, share their excitement, and tell her how inspiring it was to see someone like them taking part in an experience so often associated with men.

For Chelsea, those moments were unexpected. She was simply doing something she loved. She wasn’t setting out to be a role model or make a statement. Yet, without realizing it, she was showing other women and girls what was possible. And that realization stayed with her.

It wasn’t about the car. It wasn’t about the rally. It wasn’t about the attention. It was about what happened when someone saw a possibility for themselves they hadn’t considered before.

Chelsea’s professional life has long centred on helping people navigate change, understand human behaviour and create meaningful transformation. As a change and transformation leader and keynote speaker, she understood the power of human connection, and the importance of turning ideas into action.

Gumball 3000 brought those principles to life in a deeply personal way. She had seen how a brief interaction, a conversation, a photograph or a few words of encouragement could mean far more to another person than she ever imagined. And she wanted to do more of it.

Not just at rallies. Not just with women. Not just in the automotive community.

With anyone, anywhere, who might need a little encouragement, connection or kindness. Kindness in Motion became her way of turning that experience into something other people could be part of: a movement where nobody needs a platform, a supercar or a particular background to make a difference. They just need to care enough to act.

As the idea took shape, Chelsea wanted to create something tangible, something people could carry, give away and use to recognize meaningful moments.

The inspiration came from a very personal place: her father. Chelsea grew up in a military family, and with her dad’s service came an appreciation for the traditions, symbolism and sense of belonging of military life. One of those traditions is the challenge coin. Historically a symbol of recognition, service, camaraderie and shared identity, a challenge coin can carry meaning far greater than its size.

What if a coin could recognize something as simple, and as powerful, as kindness?

What if it could be given to someone who made a difference, who showed compassion when it mattered, or who needed to be reminded they were seen? And what if that person could one day pass it along, carrying the story forward? From that idea, the Kindness in Motion Challenge Coin was born. Not simply something to collect. Something to mean something.

Kindness in Motion may have found its spark on a rally across North America, but its purpose reaches far beyond the road.

It’s about the little girl who sees someone doing something she never thought possible. The stranger whose day changes because someone took a moment to care. The person who receives a simple gesture of encouragement at exactly the right time. The communities that grow stronger when people look out for one another.

Chelsea started Kindness in Motion because she saw first-hand that inspiration doesn’t have to be complicated. Sometimes, all it takes is showing up, being yourself and making someone feel seen.

Because you never know who’s watching. You never know who you’re inspiring. And you never know how far one small act of kindness might travel.